Narratives
One thesis, three buyers. Same FDE delivery and the same products (Contextful, Meerkat) — a different story per buyer. See Strategy for the thesis and Roadmap & Pipeline for the live shots.
The value has shifted: Build → Outcome, Feature → Trust. Generating software is cheap; what’s scarce is a delivered outcome you can stand behind and the trust to run it in a regulated workflow. Every narrative sells outcome and trust — not build, not feature.
| Persona | What they buy | One-line hook |
|---|---|---|
| Founders (need heavy-lifting) | FDE delivery + fractional CTO | ”Your senior team that ships to production.” |
| SMB finance/compliance firms | Fractional CISO + GRC + Meerkat | ”Pass the audit and meet regulation without a full security hire.” |
| Crypto community | Web3-native security + compliance + local-first | ”We speak web3 and make you institution-grade.” |
Founders who need heavy-lifting
A vibe-coded prototype they can’t productionize — no senior depth, no time to hire. We sell forward-deployed senior engineering (fractional CTO + a team that ships the system, not a demo); Contextful replaces brittle prompt glue with a real context layer. Wedge: a scoped sprint from prototype to production, then expand.
“You bring the idea and the domain. We ship it to production — governed, observable, and yours.”
SMB firms with finance / compliance needs
Regulatory and audit pressure they can’t staff for — a full-time CISO is overkill. We sell fractional CISO + GRC (assessments, compliance readiness, controls, audit paperwork) plus Meerkat to govern any AI/agents, with AI Verify accreditation as a trust signal. Wedge: the productized security-assessment + compliance-readiness engagement — fast, fixed-scope, the front door to ongoing CISO work.
“Audit-ready and regulation-aligned, without hiring a security department.”
Crypto community
Finance/web3 under adversarial and regulatory risk — smart-contract exposure, custody/key risk, an institutional-grade compliance bar. Generic vendors don’t speak web3; web3 builders don’t speak compliance. We sell web3-native security (smart-contract pentest, appsec) + digital-asset compliance + local-first / self-sovereign architecture. Wedge: a security/compliance review in web3 language that bridges to institutional credibility. (Selling legal SaaS into web3 is a fantasy — sell delivery.)
“We speak code-is-law and KYC. Ship self-sovereign and institution-grade at once.”